Quỳnh Lê
A journalist with a background in finance. I report on market shifts and the ripple effects they have on everyday lives. I focus on stories that expose the human side of data—how decisions made in boardrooms or trading floors echo through communities.
Highlighting Stories
Feature Articles in Magazines
These articles, published in English and Vietnamese, cover a range of economics and finance topics, reflecting Quỳnh Lê’s newsroom insights and presenting complex ideas engagingly for readers.
Infographics
These infographics display financial and economic data through clear, easy-to-understand charts. They visualize money flows and key trends to make complex information accessible.
Video Interviews & Talk Shows
In these shows, Quỳnh Lê interviews CEOs and CIOs about market trends, money flows, and emerging sectors. The conversations offer valuable insights from industry leaders.
My Portfolio Highlights
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Shrinking newsrooms challenge Arizona journalists
Read More →I reported this story to explain how layoffs, funding cuts and structural shifts are reshaping…
: Shrinking newsrooms challenge Arizona journalists -
The subscription trap and how it impacts students’ budgets
Read More →I wrote this story to explain the psychological and financial factors behind students’ rising subscription…
: The subscription trap and how it impacts students’ budgets -
30 Vietnamese Companies to Watch in 2025 (VN)
Read More →I led this first “Companies to Watch” project for Bloomberg Businessweek Vietnam, from analyzing data…
: 30 Vietnamese Companies to Watch in 2025 (VN) -
Five Questions on the Future of Family Businesses in Vietnam (VN)
Read More →I reported, researched and conducted the expert interviews for this feature examining the future of…
: Five Questions on the Future of Family Businesses in Vietnam (VN) -
Crossing the Tariff Winter (VN)
Read More →I reported and wrote this feature on how new U.S. tariffs are impacting Vietnam’s major…
: Crossing the Tariff Winter (VN) -
Resilience Under Tariffs (VN)
Read More →I researched, collected and cleaned the financial data used for this infographic, focusing on listed…
: Resilience Under Tariffs (VN) -
An Investment Journey Across Three Generations (VN)
Read More →I reported and wrote this feature exploring how three generations of Vietnamese investors have shaped…
: An Investment Journey Across Three Generations (VN) -
Money Returns to the Market (VN)
Read More →I reported and wrote this market update using financial data from Bloomberg and corporate earnings…
: Money Returns to the Market (VN) -
A New Wave of Listings (VN)
Read More →This story examines Masan Consumer’s decision to move its shares from UPCoM to HoSE and…
: A New Wave of Listings (VN) -
Vietnam’s Stock Market Poised for an Upgrade (VN)
Read More →In this story, I spoke with FTSE Russell representatives and market experts to understand what…
: Vietnam’s Stock Market Poised for an Upgrade (VN) -
What Vietnamese Investors Should Watch at Year-End (VN)
Read More →For this infographic, I gathered and cleaned earnings and market data to highlight the key…
: What Vietnamese Investors Should Watch at Year-End (VN) -
Vietnam’s Market Holds Second Place Momentum (VN)
Read More →For this infographic, I collected and cleaned regional market data, then highlighted how Vietnam compares…
: Vietnam’s Market Holds Second Place Momentum (VN)
Curious Minds, Curious Me
Have a topic in mind or want to discuss finance, economics, or market trends? Feel free to reach out!
Frequently Asked Questions
What types of stories do you cover?
I focus on stories that explore how money moves — in Vietnam and across the region. My reporting covers macroeconomic trends, personal and organizational finance, and the rise of startups and investment funds shaping emerging markets.
Where are you working now?
I’m currently pursuing graduate studies and working at the Donald W. Reynolds National Center for Business Journalism at Arizona State University, where I continue to develop my expertise in financial reporting and data-driven storytelling.
How can I contact you?
You can contact me via LinkedIn
Where can I find your latest articles and reports?
You can find my latest work through the Reynolds Center’s website and on the platforms of the newsrooms I’ve contributed to. Previously, I served as an editor at CafeF, a leading financial news outlet in Vietnam, and at Bloomberg Businessweek Vietnam.